Marketing Ops

<aside>

Email list cleanser

Before you upload contacts to Marketing Cloud Account Engagement (MCAE), you need to know your data is clean. Invalid emails break automations. Field length violations cause import failures. Duplicate records waste budget.

This tool validates everything before import—email format, field limits, data quality, duplicates, and more—and processes everything right in your browser.

Best of all, your contact data never leaves your computer. Fix issues with inline editing, apply bulk corrections, and export clean lists ready for MCAE.

</aside>

Side projects

Fun things.

<aside>

Hummelify

Interactive website I built using Claude Code. Upload a selfie and it removes the background, creates an AI version your face in the likeness of a Hummel figurine, and emails it to you.

I made this as a proof of concept for creating beautiful Typeform-esque forms using AI tools.

</aside>

<aside>

iOS Shortcuts

I use the Apple Shortcuts app to make my life easier. I run them on my HomePod, Apple Watch, and iPhone. These examples show my innate sense of “curiosity, tinkering and hacking” — and they are cool.

</aside>

Content marketing

Research, case studies, ebooks, more.

<aside>

Business report

Company: CardFlight

Description:

The CardFlight Small Business Report was a long-running report featuring first-party analysis of our 125,000+ strong merchant portfolio. Created for brand awareness during the start of the COVID-19 pandemic.

My roles:

• Analyze data to find the hook
• Work with the BizOps to identify trends and create each report’s narrative
• Write each report
• Manage the custom CMS for this report
• Contribute to PR strategy (managed by Marketing VP)

</aside>

<aside>

Case study

Company: YouVisit

Description:

YouVisit is a B2B Virtual Reality company, with a focus on education, travel, and recruiting verticals. This case study highlights the recruiting efforts of Pilot Flying J, a chain of full-service truck stops, to use VR to attract and educate top talent.

My roles:

• Writing & content strategy
• Interviewing
• Design direction

</aside>

<aside>

Ebook

Company: Thrive Talent Relationship Management tool (freelance)

Content type: Ebook

Description:

Bottom-funnel ebook designed to educate executive recruiting professionals about the key points that Thrive TRM addresses with its software.

My roles:

• Researching the executive recruiting industry
• Creating a compelling narrative outline and writing the ebook
• Contributing to design direction

</aside>

Even older stuff

<aside>

Do ideas really spread like viruses?

This is the capstone project I made for my Master’s degree at University of Pennsylvania. I interviewed a bunch of people and made an interactive website for it.

Some of it is broken now. Check it out anyway?

</aside>