Professional portfolio

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Business report

Company: CardFlight

Description:

The CardFlight Small Business Report was a long-running report featuring first-party analysis of our 125,000+ strong merchant portfolio. Created for brand awareness during the start of the COVID-19 pandemic.

My roles:

• Analyzing data to uncover unique insights
• Collaborating with the BizOps team to uncover trends and create each report’s narrative
• Writing each report
• Managing the custom CMS for this report
• Contributing to PR strategy (managed by Marketing VP)

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Case study

Company: YouVisit

Description:

YouVisit is a B2B Virtual Reality company, with a focus on education, travel, and recruiting verticals. This case study highlights the recruiting efforts of Pilot Flying J, a chain of full-service truck stops, to use VR to attract and educate top talent.

My roles:

• Writing & content strategy
• Interviewing
• Design direction

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Ebook

Company: Thrive TRM (freelance role)

Content type: Ebook

Description:

Bottom-funnel ebook designed to educate executive recruiting professionals about the key points that Thrive TRM addresses with its software.

My roles:

• Researching the executive recruiting industry
• Creating a compelling narrative outline and writing the ebook
• Contributing to design direction

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Sales 1-sheet

Company: CardFlight

Content type: Sales 1-sheet

Description:

Overview of the new product offering for SwipeSimple, which offers effective zero-cost credit card processing to merchants.

My roles:

• Positioning the product
• Collaborating with Sales and Product to understand the offering and the value proposition
• Writing and design direction

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Personal projects

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Do ideas really spread like viruses?

This is the capstone project I made for my Master’s degree at University of Pennsylvania. I interviewed a bunch of people and made an interactive website for it.

Some of it is broken now. Check it out anyway?

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bminus

bminus was a bicycle apparel company founded by a friend and I in 2004, with a simple idea: a t-shirt with two people on a tandem above the words "bicycles are for lovers.” Hundreds of t-shirts later, bminus mailed its last hand-packed parcel in 2011.

Reminisce with us, won't you?

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• Call or text me: 267-987-0569